Massachusetts For Sale By Owner is a locally owned and operated regional "for-sale-by-owner" (FSBO) real estate advertising service based in Easthampton, Massachusetts. Early in 2002, we opened our doors under the name Picket Fence Preview of Western Massachusetts. Our goal was simple -- to offer consumers a way to sell their property without having to pay commission fees. Realizing that it was difficult for private sellers to compete with real estate agents on a level playing field, we knew that we needed to reach buyers directly and give them what they wanted -- pictures, information and direct contact to the seller. Traditional methods of advertising like yard signs and classified ads were just not enough to reach a large pool of buyers and the best offers. We began by distributing a full color magazine, loaded with pictures and descriptions of properties that were available exclusively "by owner".
In addition to our early magazine, we created an active website as a companion to our magazine. Here, buyers could locate available properties, view slide shows and learn more about how to work directly with a home seller. In the next few years the popularity of the internet increased tremendously, and we have continued to expand our Internet capabilities along with strategically planned local marketing to meet the needs of our buyers and sellers.
Through local workshops, public speaking engagements, articles in several publications, we have been able to help demystify the process of buying and selling real estate. We continue to share ideas and offer support to those who have made the smart decision to sell "by owner".
Massachusetts 4 Sale By Owner is committed to support area businesses and community events. We are a member of:
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